5 Ways to stand out online as the go to expert in your niche

Do you ever see other experts in your niche talking about how long their waitlist is for their programs?

Wish that was you?

Here are 5 ways I give all my clients so they can be that girl, the go-to expert in their niche.

1 - Show you’re the expert through your content

Your content includes your social media posts, blog posts, podcast episodes, and videos you put on your social platforms.

You want to post content that only an expert in your niche would know.

Here are a few things you could post:

  • How to do something in your niche

  • Client results or testimonials

  • Answer common questions

To really position yourself as the expert, you’ll want to make sure every post matches your brand. Not sure how to do that? Take my Branding Masterclass where I’ll walk you through how to create a brand kit!

2 - Set your social media up for success

When someone lands on one of your profiles you want them to instantly think to themself “she’s an expert in x...

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Does your online presence really matter?

Your online presence is what people think about you based on what they can find out about you online.

This could include what shows up when they Google you, your social media profiles, and your website (if you have one).

So who would be checking up on you online?

A potential employer, client, or love interest might check you out online when deciding whether or not they want to hire you, work with you, or date you.

So yes, even if you don’t have your own business or side hustle and love your 9-5...you still need to make sure that what Google says about you, is what you want people to think about you.

To figure out what someone might see when someone checks you out online, I recommend doing a digital audit! A digital audit is a quick checklist you can go through to make sure your online presence is what you want it to be.

I have a podcast coming out next week that will walk you through how to do your own digital audit. Be sure to subscribe to The PrettyAF Podcast on your...

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Are you choosing the right goals? 5 steps to choose the rights goals

I used to set goals and when I achieved them I didn't feel how I thought I'd feel. I thought I'd be happy and excited but I often felt the same as I did before achieving the goal.

Have you ever felt that way?

This happens when we choose the wrong goals to focus on. 

To choose the right goals, I like to follow this simple goal setting exercise. 

I created a podcast episode walking you through this, which can be found here.

Here's how to choose the right goals. 

1 - Rate your current life.

For each of the areas of life below, you're going to give each one a rating of 1-10. One being it can't get worse, and 10 being it couldn't get better. 

  • Physical Health: This is how you feel about yourself physically. This can be your weight, how often you get sick, or any medical conditions you're currently experiencing. 
  • Emotional Health: This is how you feel emotionally. Are you easily upset? Do you feel stressed often? These are things to consider for this area.
  • ...
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What's a Vision Statement?

A vision statement is a written down version of what you want your life to look like and why you want it to look like that. Creating a vision statement is one of the first things I walk my 1:1 clients through because once you're clear on what you want, you just need a plan on how to get there. 

In this episode of The PrettyAF Podcast, I walk you through step-by-step how to create your own vision statement.

If you listen to and follow along with the instructions on this episode, you'll walk away with your very own vision statement! Having this in writing is so powerful because it'll always be there when you need it. When things are getting difficult, you'll be able to pull out your vision statement to remind yourself of why you're doing what you're doing and where you're headed. It's also really neat to look back and see how close to reality your vision statement now is. 

If you want to speed up the process of making your vision statement a reality, book a 90-minute...

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5 Questions to Ask Yourself to Visualize What You Really Want

You can use visualization to take the first step into your dreams. Grab a pen and paper or use the notes app on your phone. Set the vibe with some music, candles, or whatever makes you feel like your best self. Read each question, then close your eyes and visualize your answer. Then write down what you visualized so you don’t forget and can look back at what you visualized at this moment. You’ll be amazed at how close to reality the things you write down today will be in the future. Okay, let’s get started. Make sure you’re in a comfortable and quiet space so you won’t be interrupted. 

  1. When you were young, who did you want to be? What made you want to be that person? 
  2. Who do you look up to? Why do you look up to them? What qualities do they have that you want to have in yourself?
  3. Think about the highest best version of yourself. Tell me about her. What does she do on a daily basis? What do you admire about her? What excites you the most...
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Post Blackout Tuesday

My heart is so heavy right now.

I can't just write a marketing tips + tricks blog post and pretend like nothings going on in the world.

Between COVID-19 and police brutality...people are dying or they're jobless. 

People are desperate and they've been pushed too far for too long. 

If someone destroyed what I've built over the past few years in my business...I'd be devastated.

But I can't even imagine the pain someone must be going through to do that.

I've been through trauma in my life but I'm not going to pretend that I've been through anything even close to what some people in this country have to go through on a daily basis. 

I see the oppression that many people have faced their entire life simply for the color of their skin.

But I'm not going to pretend that I understand how you feel or could ever understand it.

But I'm going to try. 

I want to amplify your side of the story.

What do you want white people to know? What do you wish we would do? What do...

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Everything You Need to Know About Hashtags

On social media, hashtags are one of the best ways to reach more people that are your ideal clients or customers. It's free, and with a little research, you can target your perfect customer. Let's dive into everything you need to know to make the most out of this feature.

What’s a hashtag?

 A hashtag is a pound sign (#) followed by a word. For example "#puppies" or "#AzaleeMaslow". Hashtags are used on social platforms to help users find the content they're looking for. They can also be used to enter into contents ran by brands. 

Why should I use hashtags?

Hashtags are going to help you reach more people that are interested in your content. Ideally, if someone is interested in your content, they'll be interested in your products or services as well. 

Do people really look at hashtags? 

 Yes! If no one looked at hashtags, social platforms wouldn't continue to use them.

Doesn’t using hashtags make me look desperate?

No! Besides...you shouldn't be...

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How to SHOW UP Consistently on Social Media (without it running your life)

You’re busy, I’m busy, we’re all busy...so how are you supposed to show up every day on social media for yourself (personal brand) or for your brand? 

Blogging, social media, emails, sales pages...it’s all a lot of work. And TIME-CONSUMING! So how can you get it all done? You don’t want it to take all your time...you have a business to run. Here are my top 5 tips to consistently show up for your online presence without it taking up ALL your time. 

Tip #1 - Are you even ready to be on social media?

For someone that has a course teaching people how to use social media for business (The Digital Academy of Social Media) and has a social media agency (The Babble Boutique), it probably seems odd for me to tell someone NOT to be on social media. But I’m a fan of using social media to help grow YOUR BUSINESS. NOT to look popular or anything else. And you can’t use social media to grow your business until you have certain things in...

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How do I balance all my passions? I want to do so many things!

It’s October so it’s a spooky time! Deciding what you want to be for Halloween is hard and deciding what you want to do for your career is even harder! 

Maybe you have a full-time job and are working on a side hustle that you’re hoping you can turn into your full-time gig. Or maybe you have a passion for multiple things but aren’t quite sure how to balance them or to become successful in all of them.

If either of these scenarios sounds like you, this post is going to provide you with a clear path of how to balance your passions. 

Don't Turn Every Passion Into Income!

First off, know you don’t have to turn EVERYTHING you love into a business. I LOVE pilates but if I taught pilates I think that would ruin how it relaxes me and helps me escape. So don’t try to make a profit on everything. Really think about what it would mean to turn something you love into a business and decide if it’s worth it! 

What Season are you in? Focus!

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The Secret to Completing any Project

We always forget how hard it was.

We are so strong and we’ve been through so much that it honestly just makes it easier to forget how hard things were.

But when we’re teaching others how to do what we did...we need to remember that. When we’re telling others about our success we can’t forget all the struggle we’ve been through to get there.

Too many people are painting a fake picture of how easy their success has come. They forget about the struggle they’ve been through or don’t want to mention it. 

But people need to hear it because when they’re struggling they don’t see the light at the end of the tunnel. They think that it’s always going to be like this because they only see your highs. Why do people only show their highs? It’s not relatable...at all. But sometimes honestly, we just forget.

I have been coaching musicians and small business owners on their digital media presence for the past few years and I...

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