You’re busy, I’m busy, we’re all busy...so how are you supposed to show up every day on social media for yourself (personal brand) or for your brand?
Blogging, social media, emails, sales pages...it’s all a lot of work. And TIME-CONSUMING! So how can you get it all done? You don’t want it to take all your time...you have a business to run. Here are my top 5 tips to consistently show up for your online presence without it taking up ALL your time.
For someone that has a course teaching people how to use social media for business (The Digital Academy of Social Media) and has a social media agency (The Babble Boutique), it probably seems odd for me to tell someone NOT to be on social media. But I’m a fan of using social media to help grow YOUR BUSINESS. NOT to look popular or anything else. And you can’t use social media to grow your business until you have certain things in place.
Before you even worry about social media, make sure you have:
Need more help with getting these 5 started? The Digital Academy of Social Media is a great place to start!
Once you have those 5 things in place...and only then...it’s time to start using social media to GROW your business!
Showing up consistently takes planning.
You need a strategy behind what you're posting so that you're attracting the type of person that will WANT and NEED what you're currently selling.
I break down exactly how to do this in The Digital Academy of Social Media.
This is a HUGE time saver. You shouldn’t be doing the same thing every day. Instead, do a lot of one thing each day. Batch creating is doing a lot of one thing in one time chunk so that you save time.
Here are the tasks that I batch:
So total this all takes about 11 hours BUT in reality, I’ll do the photoshoot separately from everything else and then spend about 5 hours for 2 days to do everything else. This is for a month of social media posts, blog posts, and newsletters SO not too shabby!
Every 3 months I like to decide what my main priority is for the next 3 months. My last 3 months were focused on launching PrettyAF and showing up consistently for all 3 of my brands online. My current 3 months (Now-January) is focusing on my health. My 3 months after that will be to focus on launching the PrettyAF Podcast (I’ve already started interviewing some pretty incredible people for it!).
So if for the next 3 months you think you will see the biggest impact by focusing on constantly posting on social media then follow the plan I’ve outlined here! If your goal is to grow your Instagram following, focus on that. If it’s to get X number of people on your email list, just focus on that. Do 1 thing really well every 3 months and you’re going to be lightyears ahead! I promise you that.
As you can tell, from my VERY DETAILED description of how I batch create content, you can see that I don’t post every single day. I’d rather have higher quality content and post less than to force myself to post everyday and it’s kinda crappy.
It’s better to show up in a small but valuable way consistently than to try to do everything at once and get burnt out and disappear.
You have to decide for yourself, where you want to show up and how often you want to show up.
I hope these 5 tips give you clarity on how to show up consistently on social media without it running your life!
As always, if you have any questions, comment them below or send me a message at [email protected].
PS - Do you want even a deeper dive into all things social media? The Digital Academy of Social Media might be the perfect thing for you! Check it out here.