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187 - Your Instagram Bio Is Costing You Clients. The 15 Minute Personal Brand Bio Rewrite

Season #5

Hey Chosen One!

Your reels get views, but somehow it's not turning into followers or clients. Or you post and it's crickets. And you've sat there staring at your Instagram bio wondering what you're even supposed to put in the parentheses under your name, or how on earth you're meant to write an authority statement that doesn't feel braggy. Here's the hard truth: your bio might be the leak. Profiles that get seen but never convert almost always have a bio problem.

Good news, Chosen One. This is a quick fix. In this episode I'm handing you the exact framework I use on my clients' bios to position them as an authority online and turn the right lurkers into their next best clients. It's a 15 minute personal brand bio rewrite you can do today, built for the people who ARE the face of their business (personal brands, coaches, speakers, and authors).

After reviewing hundreds of Instagram bios, I see the same two mistakes over and over. Either your bio hasn't caught up to the new thing you're stepping into (it still says "founder" or "agency owner" when you're ready to be known as a coach or a keynote speaker), or it's missing one of the 4 things every authority-positioned, client-converting bio has to have. In the episode I break down all 4 and exactly how to write each one for yourself.

I'll even tell you about the bio that said "agency owner" when I was ready for my coaching to take off. Spoiler: it was mine.

Open Instagram, pull up your bio, and let's fix it together.

In this episode:

  • The 2 bio mistakes quietly costing you clients (and which one is yours)
  • Your Authority Statement: what you do, who you do it for, and what makes you different
  • The qualifying line that makes your ideal client think "okay, she's legit"
  • The personal details + clear call to action that turn your bio from a billboard into a booking

WORK WITH ME: 

Want me to rewrite your bio with you? Book a Social Media Audit. In a 60-minute Zoom call I'll review your current social media profiles (bios included) and give you the exact next steps to position yourself as an authority online and turn lurkers into clients. 

🔍 Book a Social Media Audit: AzaleeMaslow.com/audit 

CONNECT WITH ME: 

đź’“ Join our Facebook Community: https://www.facebook.com/share/g/1CGMZJ1rD3/

LINKS MENTIONED IN THIS EPISODE: 

📱Azalee’s Instagram: https://www.instagram.com/azaleemaslow/