Hey, I’m Azalee!
I'm a Personal Branding Coaching, the Founder of PrettyAF...and so much more.
Let's Get Specific
Maybe it's my journalism/research background but I find nothing more annoying than when I go to Google someone or something and there's nada. So if you want my story (at least a timeline version of it) here it is.
Bachelors + Masters in Journalism + Media Studies
2010-2012 + 2013-2015
If you're trying to figure out those dates, I graduated with my Bachelor's in 3 years and my Master's in 2. I was in a hurry to get somewhere apparently. I attended UNLV for both my degrees with plans of becoming an entertainment journalist. I joined a sorority (Alpha Xi Delta) and met my now fiance there as well! I wrote my thesis on Cosmo magazine (check it out here). My thesis was later referenced in this book. Oh, and that's my mom and brother in the pic.
10+ Years in Media
2010 - Today
I actually started writing for the school paper in middle school (LOL) but I'll start the date from when I started college since that's when I started getting paid for my work in media. Throughout college, I interned at all but one news station in town, I had a short series on a local news station and worked at UNLV's newspaper and news station. I worked at a salon at a casino and then as an assistant at an advertisement agency throughout college as well. Throughout college, I started to pick up other freelance projects that were mainly one-off projects; like writing a magazine article or creating a series of social media posts.
Digital Marketing + Personal Branding
2015 - Today
I know you're probably wondering what happened to being an entertainment journalist...I applied for journalism jobs for about 6 months and no one hired me. So I applied to other jobs. I "landed" a job at a local news station running the cameras and teleprompters but that obviously would be short-lived as it wasn't "the dream" and I could see we would be replaced by robots soon (not the first time it's happened to me either). I ended up at a music tech start-up managing their customer support and social media. 3.5 years later I had built out their marketing and customer support departments, started my digital marketing agency, and launched my first online course. I learned how powerful personal brands are for musicians and how that can carry over into other industries as well.
Personal Branding Coach, Founder + CMO
2019 - Today
In 2019 I left the music tech start-up, launched PrettyAF as a brand and podcast, and was hired on to handle all the digital marketing for a multi-passionate entrepreneur. In March of 2020, the pandemic hit, and my new employer had to lay me off but became a client of my agency. Since then I've continued to grow the agency (now The PrettyAF Agency), my digital products, and have stepped into coaching. I have consistently seen revenue growth every quarter since I've been full-time in my business and as of 2021, I'm making more than I ever did at a 9-5.
I get to do everything I love about entertainment journalism, but I get to choose who I work with and there's no cap on the income I can make or the impact I can create. The time freedom is nice too. ;)
So What's Next?
2022 - Today
Right now I'm really focused on my 1:1 mentorship. Check out that page for why that is (under why I created it).
I'm also focused on continuing to serve all of our current clients in The PrettyAF Agency and continuously taking things to the next level. I always want to over-deliver.
I'm really stepping into speaking opportunities so I'm excited to continue to serve others audiences.
Aside from the biz, I'm really enjoying my engagement. We decided to wait a year until we start planning anything so I'm just soaking in this moment of our lives together.
I have a couple of trips I'm looking forward to as well. I'm excited to see what all this year and beyond has in store. I feel like I used to be so controlling of everything and now that I've finally let go things are turning out better than I could have imagined.
Some Fun Deets
💗 I love brunch (but they have to have gluten-free/pescetarian options and either a mimosa flights or bottomless mimosas).
💗 I'm a dog mom (his name is Gonzo and he may look like a chihuahua but he identifies as a pomeranian).
💗 I'm engaged! We met in college. We've known each other for 10+ years.
💗 I was born + raised in Vegas and then went to college here at UNLV.
💗 I love anything pink, sparkly, unicorn, or hello kitty.
💗 Wine and choo-choo boards are always a good option.
💗 I'm all about my friends and family.
💗 I'm Catholic.
💗 I love animals. I always have. 20% of proceeds from PrettyAF merch goes to animal charities.
💗 I love to travel! Italy and Paris are next on my bucket list.
💗 I'm really an introvert and love just watching a chick flick and snuggling with Gonzo.
💗 I'm looking forward to being a wife and mom.
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